Iron Girl Events Benefit The Children's Oncology Group

Aflac partnered with Iron Girl to create a series of 10 events at different locations around the country to raise fitness and health awareness as well as donations that will benefit The Aflac Cancer Center, Rady Children's Hospital in San Diego, Children's Hospital of Denver, Seattle Children's Hospital, Phoenix Children's Hospital, Albany Medical Center in New York and Kimmel Cancer Center in Baltimore. Over 7,000 have participated in the events so far. The three remaining events are September 13, in Seattle Washington (10K/5K Run/Walk), September 27th, in Bloomington, Minnesota (Duathlon) and November 15th in Tempe Arizona (10-Mile/5K Run/Walk). The promotional products are female-oriented in theme and crafted to tout women's wellness, empowerment, and the value of Aflac's services. The Grand Prize for each event is an all expense paid trip to Hawaii. All participants receive a goody bag containing a race shirt with the Iron Girl logo, an Aflac duck imprinted with the logo of each individual race, island leis and lip balm. Close to 2,500 bags are given away at each event also. The beauty of an ongoing event like this is its ability to create a community, generate interest and bring in more participants year over year to better build the aflac brand and support pediatric cancer research.